Skip to main content
Explore URMC


Stay True to You

Illustration - Stay true to you

"Stay True to You" is a community impact media campaign focused on reducing unintended pregnancy. For nearly two years, the Hoekelman Center has worked with Causewave Community Partners and a dozen other community partners to inform, design, and test this initiative with the dedicated help of professional advertising experts.

The goal of the campaign is to decrease the number of unintended pregnancies by empowering teens and young adult women in our community to make informed reproductive health choices without judgment.

"Stay True to You" launched on September 20th, 2018. Look for "Stay True to You" advertisements on social media and posted in the community, and listen for them on the radio!

"Stay True to You" was supported by a grant from the Wilson Foundation. For more information, visit

If you would like copies of any of the campaign materials, such as posters, flyers, promotional items, or social media advertisements, please contact: Jessica VanScott, M.P.H., LARC Initiative Health Project Coordinator or click the links below.

Jessica VanScott, M.P.H., or phone: (585) 276-6234

Illustration - Stay True to You
Illustration - All Truth No Cost
Illustration - See Through the Myths