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Flaum Eye Institute / Patient Services and Information

Patient Care and Information

Contact Us

Call Center 

Call (585) 273-3937 to reach our Rochester-based patient service representatives.
Hours: Monday-Friday 8am-5pm
Schedule, reschedule or confirm appointments for any of our 10 clinics’ locations.

Strong Optical Shops 

Find the shop closest to you! Each of our retail locations with their address and phone number and hours of operation are listed here.

No appointment needed at any of our 8 Strong Optical Shops        

Online contact lens ordering form            

Special Hours

Flaum Eye Institute, UR Medicine as part of a teaching hospital is closed one Friday afternoon per month, generally the 3rd Friday, for required faculty training. The Call Center and Strong Optical Shops close at noon these days as well. 

Geneseo’s Strong Optical Shop closes from 12-1pm daily.

Locations

Flaum Eye Institute currently has 10 locations to serve you, services offered vary by location.

Parking is free of charge at every location. The parking lot for our Strong Memorial Hospital location is adjacent to our building on the south side of the hospital.

Interpreter Services are available at Monroe County locations.

Locations - Flaum Eye Institute - URochester Medicine

MyChart

Patients and guardians may sign up and access MyChart online.

With MyChart you can:

  • Manage your appointments
  • Contact your provider
  • Access eyeglass and contact lens prescriptions
  • Request medication refills

Urgent Eye Clinic 

Please call (585) 273-3937 Monday – Friday, 8am-5pm to have your symptoms triaged by our patient service representatives.

Monday – Friday, Same-day scheduling

No walk-ins allowed, all patients must be scheduled for an arrival time.          

When scheduling appointments in our Urgent Eye Clinic, please be aware that extended waiting times may occur. While an arrival time is provided, unforeseen delays can arise due to the urgent and variable nature of the cases we treat. We appreciate your patience and understanding as our clinical team works to provide thorough and timely care for every patient.

All patients should have medical health coverage.

After 5pm weekdays and on weekends, calls for urgent needs are answered by the service. They will record your information and ask a resident ophthalmologist to contact you.        

Eyeglass and Contact Lens Prescriptions

Eyewear prescriptions can be found in MyChart. In the top left corner of the MyChart application, you will see the menu icon. " ☰ " Under The 3rd heading, Eyecare Center, you may access your prescriptions. Eyeglass prescriptions are good for 2 years; contact lens prescriptions are good for one year.

Eyeglass frame measurements are not available through the provider. Opticians do these measurements.

Don’t love your vision with your new prescription? Eyewear prescriptions may be rewritten with a new refraction within 90 days of initial finalization at no charge. You must see the same provider who wrote the original prescription.  After 90 days, there will be a fee of $95 for a repeat refraction.    

Referrals 

Referrals are submitted by your provider with supporting eye notes and documentation to our doctor’s referral fax number. (585) 320-1078. If you believe a referral has been submitted on your behalf, you may call (585) 273-3937 to inquire about the status. Our call center team will most often be able to schedule your appointment. In some cases, additional information may be needed from you or your referring provider, or review by a Flaum provider may be required before scheduling.

Refills

You may first call your pharmacy to request medication refills. If no refill is on file or you have medication questions, you may send a message to your provider via MyChart or call (585) 273-3937 and a patient service representative will submit your refill request or concern on your behalf.

Pay Your Bill – Information and FAQ

Self-pay services are due at the time of service. This includes self-pay exams and eyewear orders.

For billing concerns, please contact the URMedicine Billing Department at (585) 758-7650, option 2. The call center team has no access to patient financial information.

For full details please visit Pay a Bill | URochester Medicine

UR Stars 

Love the care or service you received? Submit a UR Star!

Nominate a UR Star - Strong Memorial Hospital - URochester Medicine

Medical Records and Forms  

Health Information Management | URochester Medicine

Our secure online patient portal, MyChart, is the quickest way for patients to obtain access to their medical records. Other options when needing access to your medical records include submitting a medical records request form or submitting a signed letter.

Please find English and Spanish versions of the Release of Information forms here.

Seeking to make changes to a minor’s chart, for example a change of custody?  These requests are managed by Patient Relations who may be reached at (585) 275-5418    

Surgical Schedulers and Physician Support Representatives

  • By Phone - (585) 273-3937  A call center rep will triage your call
  • Surgical Coordinators’ Fax (585) 625-6170
  • Physician Support Representatives’ Fax (585) 320-1075                                
  • Via MyChart        

Surgery Arrival Times 

Patients call in for their arrival time at Strong:

Strong Memorial Hospital - Patients scheduled for surgery at our SMH location, please call (585) 275-8256 from 2:30pm to 4:30pm the business day before your surgery for your arrival time.

Patients are called by the surgery centers listed below:

Patients will be called 3 times. If they are unable to reach you on the 3rd attempt, a detailed message will be left on your voicemail.

Surgery Center at Sawgrass - 180 Sawgrass Dr Suite 100, Rochester, 14620

Patients scheduled for surgery at Sawgrass will be contacted by their staff after 2:30pm the business day before your surgery with your arrival time.

UR Noyes Geneseo – Patients scheduled for surgery at 50 East South Street will be contacted by their staff between 1:00pm and 3:00pm the business day before surgery.

Finger Lakes Surgical Center – 3700 Pre Emption Road, 14456

Dr. Celik’s patients scheduled for surgery at FLSC will be contacted by their staff after 12:00pm with your arrival time. ONLY if you miss their call may you call (315) 787-4533 and tell them you are having cataract surgery the next day. A nurse will provide your arrival time.

Guest Services

If you’re traveling from out of town, our Guest Services Department may help you find a place to stay at reduced prices. Please call (585) 275-7581.