Highland Hospital Introduces University of Rochester Medicine Brand

Highland Hospital is now part of a newly unified brand for upstate New York’s largest academic health system: University of Rochester Medicine.

The refreshed name and visual identity bring together patient care, biomedical research, and health sciences education under one University umbrella, reflecting the strength of a fully integrated system.

Learn more about the University of Rochester Medicine brand name and what it means for our patients, community, and partners: https://urmcnewsroom.iprsoftware.com/story/introducing-university-of-rochester-medicine