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Wendi F. Cross, Ph.D.

Contact Information

Phone Numbers

Office: (585) 275-2005

Fax: (585) 276-2292

URMFGA member of the University of Rochester Medical Faculty Group

groupAn Accountable Health Partner

assignmentNot Accepting New Patients

Faculty Appointments


Professional Background

Dr. Cross is a member of the faculty in the Department of Psychiatry and in Pediatrics at the University of Rochester Medical Center. She is a clinical psychologist, the Director of Clinical Psychology Training, an Education Specialist /Researcher at the VA's VISN 2 (Center of Excellence for Suicide Prevention, Canandaigua, NY), and an investigator in the Center for the Study and Prevention of Suicide. Dr. Cross directs Psychiatry’s Implementation, Dissemination, Evaluation and Analysis (IDEA) Core and co-directs the Laboratory for Behavioral Health Skills, an innovative state-of-the-art education resource. She is also faculty in the UR Health Lab where she collaborates on development and evaluation of technology-based behavioral health interventions and directs the Education Core. Dr. Cross completed an NIMH Mentored Patient-Oriented Research Career Development Award (K23) which focused on developing and testing models, methods and measures for training individuals charged with carrying forth a variety of evidence-based interventions into community settings. She is also a graduate of the NIMH-supported Implementation Research Institute (2011-2013 fellow) and her implementation science work crosscuts numerous interventions and practices. She is PI on several grants, has published widely and collaborates with investigators nationally and internationally on a variety of projects focused on training and transfer of training including: the impact of variations in implementer training on crisis lines for suicide prevention, development and evaluation of suicide prevention training for domestic violence crisis line workers, assessing impact of the Veteran's Crisis Line, fidelity measurement for Common Sense Parenting, the Rochester Resilience Project, Cognitive Behavior Therapy for Insomnia, and group-based HIV prevention interventions. Dr. Cross is a member of the Society for Simulation in Healthcare and a Robert Wood Johnson Foundation Clinical Scholars Awardee (RWJCS; 2018-2021) as part of a team that focuses on building a “digital web” to meet the behavioral health needs of rural communities.

In addition to her research and scholarly work, Dr. Cross is the Director of Clinical Psychology Training and core teaching faculty in the Department. She has received numerous awards for her teaching and mentorship. Dr. Cross also has a small practice that focuses primarily on children with Selective Mutism.



PHD | Ohio University College of Osteopathic Medicine

Post-doctoral Training & Residency

09/01/2018 - 08/31/2021
Fellowship at University of North Carolina Healthcare-CRNA verifs

09/01/1992 - 06/30/1994
Fellowship in Psychology at University of Rochester Medical Center

09/01/1991 - 06/30/1992
Internship in Psychology at University of Rochester Medical Center

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Eric D. Caine, MD Award for Outstanding Mentoring
Location: Dept of Psychiatry, URMC

2018 - 2021
Robert Wood Johnson Clinical Scholars Award

Stephen W. Munson, MD Award for Excellence in Child and Adolescent Psychiatry Teaching
Sponsor: presented by Child and Adolescent Psychiatry Fellows
Location: Department of Psychiatry, URMC, Rochester, NY

Rita Underberg Award for Excellence in Teaching
Location: Department of Psychiatry, URMC

Ray Babineau Award for Excellence in Psychotherapy Training, Department of Psychiatry

Award for Excellence in Teaching, Department of Psychiatry

Emerald Literati Network 2012 Award

2011 - 2013
NIMH Implementation Research Institute Fellowship

Award for Outstanding Training in Group Psychotherapy
Sponsor: American Group Psychotherapy Association

Early Investigator Poster Award, Collier Research Day
Sponsor: Department of Psychiatry, URMC

Award for Excellence in Teaching
Sponsor: Department of Psychiatry, URMC

Marjorie Harle Foundation Award for Education in Child/ Adolescent Psychiatry
Sponsor: URMC

1989 - 1991
Teaching Assistantship (merit based)
Sponsor: Ohio University

Donald Clippinger Research Fellowship Award
Sponsor: Ohio University

Best Student Paper
Sponsor: APA Division 30 (Psychological Hypnosis)

Teaching Assistantship (merit based)
Sponsor: Ohio University

1985 - 1986
Ontario Graduate Scholar
Sponsor: Ontario Provincial Government

1985 - 1986
Medical Research Council Student Research Grant
Sponsor: Medical Research Council, Federal Government

Senate Medal for Outstanding Academic Achievement
Sponsor: Carleton University

Carling O'Keefe Scholarship for Academic Achievement
Sponsor: Carling O'Keefe, Ottawa

Carleton University Scholar
Sponsor: Carleton University

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Journal Articles

Stover AN, Lavigne JE, Shook A, MacAllister C, Cross WF, Carpenter DM. "Development of the Pharm-SAVES educational module for gatekeeper suicide prevention training for community pharmacy staff." Health expectations : an international journal of public participation in health care and health policy.. 2023 Feb 28; Epub 2023 Feb 28.

Sams DP, Garrison D, Walsh P, Maeng D, Cross W. "The rapid stabilization pathway: impact of a brief inpatient intervention on the length of stay and readmissions among psychiatrically hospitalized adolescents." Child and adolescent mental health.. 2023 Jan 9; Epub 2023 Jan 09.

Cerulli, C., Missell-Gray, R., Harrington, D., Thurston, S. W., Quinlan, K., Jones, K. R., & Cross, W. F. "A Randomized Control Trial to Test Dissemination of an Online Suicide Prevention Training For Intimate Partner Violence Hotline Workers" . Journal of Family Violence. 2023; 1–14: Advance online publication.

Books & Chapters

Chapter Title: Translating research on resilience into school-based prevention: Program components and preliminary outcomes from the Promoting Resilient Children Initiative (PRCI)
Book Title: Community Planning to Foster Resilience in Children
Author List: Wyman, P.A., Cross, W., & Barry, J.
Edited By: M.Weist & C. Clauss-Ehlers
Published By: Kluwer Academic/Plenum Publishers 2004 in New York