Skip to content

Sofwave™ Wrinkle Reduction

Make Appointments & Get Care

What is Sofwave™?

Interested in reducing wrinkles without any surgery or injections? A new treatment called Sofwave can do just that.

Sofwave uses a unique ultrasound technology that stimulates the production of new collagen and elastin, leading to a natural-looking yet noticeable reduction of fine lines and wrinkles. It also tightens the skin.

A major benefit of Sofwave is that it requires no downtime. You can return to normal activities immediately after treatment.

Dr. Weinstein Velez featured in Haute Beauty’s Q&A about Sofwave™

Improving Skin Texture 101

UR Medicine's Approach

One of the amazing benefits of Sofwave is that it requires no downtime. You can return back to normal activities immediately after treatment.

Other Sofwave benefits include:

  • Fast results – can be seen as soon as 1-week after treatment
  • A noninvasive approach to rebuilding collagen
  • Safe procedure and FDA cleared
  • Quick 30–40-minute treatment for face/neck
  • Treats all skin types and ages

What Sets Us Apart?

UR Medicine Dermatology is the only cosmetic office in the Rochester area that offers this new treatment.

With any medical procedure, it’s crucial to choose a highly trained, experienced provider. UR Medicine dermatologist Mara C. Weinstein Velez is one of the only fellowship-trained cosmetic and laser surgeons in western New York, meaning she has the highest level of education in her field.

We’ve created a comfortable environment. Your procedure will take place in a private, pleasant atmosphere in our newly built space, centrally located with free parking.


We serve you in the Rochester metropolitan area and surrounding region.

1 location

Dermatology - College Town - Rochester

College Town
40 Celebration Drive
Rochester, NY 14620

Related Services & Conditions