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What Are Hearing Aids?

Hearing aids are an adaptive and adjustable management option for hearing loss. The average hearing aid lasts between 5-7 years. Within that time, our team will adjust, fine-tune, and repair your device as needed.

  • In-the-ear (ITE)
  • Behind-the-ear (BTE)
  • Receiver-in-the-ear (RITE)

We work with all the different styles of hearing aids at UR Medicine Audiology, and our audiologists work with you to determine which style of hearing aid is most appropriate for your listening needs.

UR Medicine's Approach

At UR Medicine Audiology we work with four major hearing aid manufacturers:

  • Phonak
  • Oticon
  • Resound
  • Widex

Our audiology team members will walk with you through every step of the hearing aid process, including:

  • An audiologic evaluation
  • Hearing aid consultation
  • Fitting and fine tuning of the devices

If you have hearing aids that were not given through UR Medicine, we will need to confirm that your hearing aids are from one of the above listed manufacturers to offer service. 

What Is the Difference between Prescription and Over the Counter Hearing Aids? 

UR Medicine suggests provider-fit hearing aids instead of over-the-counter hearing aids, as over the counter hearing aids are only for people with mild to moderate hearing loss.

  • Available for people with any level of hearing loss, from mild to severe.
  • Personal guidance is available after purchasing.
  • Battery life is high.
  • Long warranties are available.
  • Regulated by the FDA for product quality.
  • Regulated by the FDA for product quality.
  • May prove more of a trial-and-error process and might not always yield a successful fit.
  • Might not align with one’s actual degree of hearing loss, which could be greater than perceived.
  • For people with mild to moderate hearing loss.
  • Typically have fewer features than prescription aids.
  • No personalized guidance after purchasing.
  • Typically have shorter warranties than prescription versions.
  • Battery life is low.

The cost of hearing aids can vary greatly based on the type of device. Generally, if you are paying out of pocket, a single device can cost $1,600-$3,000 and a set of two devices can cost $3,000-$6,000. Health insurance may offer partial or full coverage for devices. Contact your insurance provider directly for those details.

If you do not have insurance coverage or if the coverage is insufficient for your needs there are outside payment plan options available, including:

What Sets Us Apart?

Our world-class audiologists, in association with field-leading doctors and surgeons at UR Medicine, provide patients with a complete range of services using the latest techniques and technologies.

Each member of our team at UR Medicine Audiology holds a master’s degree or higher and is New York State-licensed and nationally certified in audiology. Our providers engage in extensive research and are dedicated to advancing knowledge and expanding treatment options.


We serve you in the Rochester metropolitan area and surrounding region.

View All Locations

6 locations

Audiology - Rochester

Highland Professional Office Building
990 South Avenue, Suite 207
Rochester, NY 14620

Pediatric Audiology - Rochester

Lattimore Medical Center
125 Lattimore Road, East Entrance, 2nd Floor
Rochester, NY 14620

Audiology - North Greece

60 Greece Center Drive, Suite 3
Rochester, NY 14612

Audiology - Brighton

Clinton Woods
2365 South Clinton Avenue, Suite 200
Rochester, NY 14618

Audiology - Rochester

Strong Memorial Hospital
601 Elmwood Avenue
Rochester, NY 14642

Audiology - Batavia

7995 Call Parkway, Suite 100
Batavia, NY 14020

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