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New ‘Light Up Strong’ Initiative Shows Our Support for Patients, Families

New ‘Light Up Strong’ Initiative Shows Our Support for Patients, Families

Many illnesses today are known by name, and also by color. That's just one reason Strong Memorial Hospital—thanks to the generosity of Friends of Strong—is now going red, blue, green or gold, depending on the observance. Splashes of color outside SMH now greet patients, families and guests when they arrive—creating a friendly and welcoming environment while also raising awareness of the illnesses we research and treat here at URMC.

Friends of Strong Gift Helps Fight Glaucoma

Friends of Strong Gift Helps Fight Glaucoma

Friends of Strong funds the purchase of state-of-the-art glaucoma equipment for Flaum Eye Institute.

Friends of Strong, Advantage Federal Credit Union Team Up to Give Back

Friends of Strong, Advantage Federal Credit Union Team Up to Give Back

Advantage Federal Credit Union (AFCU) has partnered with Friends of Strong. Now, when you open a new checking account at AFCU—and choose the Friends of Strong Debit Card—a portion of each purchase you make with the card is given back to benefit our patient- and family-centered care initiatives.