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URMC / Connect with Us / Social Media Toolkit / Social Media Application


Application for Approval of URMC & UR Medicine-Branded Social Media Presence

There are many available options for posting content online. We invite you to read about our alternatives to creating a new social media presence below to see if your needs might be met with one of our existing communications channels before submitting an application.

  • Does a related social media account already exist? Check the list of approved URMC accounts to make sure your area isn’t already covered. If it is, we strongly encourage you to direct message the account to contact the current owner and discuss having your content posted by them.
  • Are you trying to reach other employees? The URMC Intranet and its news pages and related e-newsletters are great ways to reach our internal audience. Reach out to our Internal Communications team for details on sharing your content on one of these channels.
  • Are you trying to promote an event? The University of Rochester Events Calendar is the central repository for all events across the University and the Medical Center. View their submission guide for information on how to get your event(s) posted.

If you feel your needs can't be met by any of the options above, review our professional use guidelines and then fill out the form below for each platform you would like to request. Please be patient as application review time varies depending on the availability of the social media team members. If your application is approved, you and any other individuals responsible for managing the account will be asked to complete a social media training module in MyPath.