Skip to content

Flaum Eye Institute - College Town
Rochester College Town


1317 Mount Hope Avenue
Rochester, NY 14620

Get Directions


Optical Shop Phone: (585) 276-7673


Monday–Friday 8 a.m.−5 p.m.

Saturday 8 a.m.−12 p.m.

We close at 1 p.m. on the 3rd Friday of each month.

View our Optical Shop hours.


Located adjacent to the University of Rochester Medical Center Campus, College Town is our laboratory for delivering wellness and education related to eye health. We offer routine eye exams and contact lens care through our expert optometrists. The stylish optical boutique boasts fashionable eyewear (some exclusive to Rochester).

Flaum Eye Institute's clinical operations span all of Monroe County and the Finger Lakes Region. Additionally, many of our patients come from much farther away as we are one of the leading providers of specialty eye services in the Northeastern United States. From well eye care to pediatrics, to retinal disease to elective medicine, we span the gamut of care.

As a vital part of UR Medicine, we are also positioned to participate in treating conditions that involve not only the eye, but other aspects of health. All of our locations, including the main campus at Strong Memorial Hospital, have free curbside patient parking and many conveniences to make your visits more pleasant.

Patient & Visitor Information

Optical Shop Hours

  • Monday–Friday, 8 a.m.–5 p.m.
  • Saturday, 8 a.m.–12 p.m. (by appointment only)