Skip to main content
Explore URMC

SMH Logo

Strong Memorial Hospital / Friends of Strong


Welcome to Friends of Strong

What is Friends of Strong?

Friends of Strong is a dynamic volunteer organization which advances the mission of Strong Memorial Hospital. Each year, nearly 1,500 volunteers serve approximately 130,000 hours by:

  • Providing services to patients, families, and visitors through our various volunteer services
  • Promoting the hospital in the community
  • Raising money to support patient care programs and initiatives

We invite everyone to become involved! There are many activities that need to be done—from assisting in the Family Waiting Room, volunteering in the Main Lobby, organizing fundraisers, or working with patients directly.

Our employees and volunteers are wonderful people who are making a difference in patients' lives. We take the opportunity to boast about them whenever we can.

Every day.  Every year.  Every purchase you make at the Friends of Strong Gift Shop, Finger Lakes Coffee Roasters, and other Friends of Strong fundraising events helps support patient- and family-centered care initiatives at Strong.  Since 1975, Friends of Strong has given more than $15 million to departments and programs throughout UR Medicine's Strong Memorial Hospital.

New Debit Card Supports Patient Care

Advantage Federal Credit Union (AFCU) has partnered with Friends of Strong to offer a debit card benefiting patient care at Strong. 

Beginning Feb. 1, if you open a Friends of Strong Debit Card at AFCU, a portion of each purchase you make will be given back to Friends of Strong. The debit card will be available at all AFCU locations and anyone can choose the FOS Give Back card, including URMC employees, staff, students and volunteers. 

The first 100 customers that go to Advantage’s URMC branch, located on the ground floor of the Medical Center (G-6010) near Whipple Circle, who open a new checking account and choose the Friends of Strong Debit Card will receive their choice of a $25 gift certificate to either the Friends of Strong Gift Shop or any of Finger Lakes Coffee Roasters’ three Medical Center locations. The customized debit cards are produced on-site and available within minutes of opening your account.

As an added benefit, the Friends of Strong Gift Shop is offering 10% off purchases paid for using the AFCU FOS debit card! (Some exclusions apply—see cashier for details.)

Here’s your opportunity to give back. The more you swipe, the more they give back to Friends of Strong to benefit patient- and family-centered care initiatives. 

Advantage was established in 1931 as the Rochester City School District Teacher’s Credit Union and has served the University since 1985. Today, Advantage serves approximately 70 employee groups throughout the area.

For additional information, please stop by AFCU’s Medical Center branch, call (585) 295-5135 or visit

For more information about volunteer opportunities, please call the Friends of Strong office at (585) 275-2420 or email us at