About Highland Family Medicine About Us Serving the Rochester community since 1967, Highland Family Medicine is located at 777 South Clinton Avenue. We have free parking and are on a major bus route from downtown. We are a department of Highland Hospital/ URMC and the site of the University of Rochester's Family Medicine Residency Training Program. We are currently accepting new patients. Please click this link for more information about becoming a patient at Highland Family Medicine. Our staff provides the full range of services available under the specialty of Family Practice, and we coordinate care across multiple settings. We accept patients of all ages—from before birth to the end of life. We enjoy delivering babies, caring for children, helping adolescents transition to adulthood, treating common adult medical problems, and helping those nearing the end of life make that difficult journey. From marital counseling to minor office-based surgical procedures, we can care for your entire family. We care so much for our fellow humans, that we see many high-risk patients who have nowhere else to go for health care. The nightly news is full of stories about the plight of the uninsured and the underinsured. We do our best to help those with limited resources to find good health and dignity. Our waiting rooms are always a wonderful cross section of US society. You may see a high-powered business executive who knows quality health care when he sees it sitting in the office with a single teenage mother struggling with being a first-time parent, or a refugee from Afghanistan trying to make a fresh start in a strange land. This love of life and health in all its forms is what defines family physicians. Our Vision To improve the health of our communities and reduce health care disparities through leadership and excellence in family medicine education, clinical practice, research and community service. Our Mission To fulfill this vision, we will: Clinical Practice: Provide the highest quality, cost-effective, and innovative patient and family-centered care to a diverse population through team-based interdisciplinary collaboration, and to improve access to such care for underserved populations. Medical Education: Develop and maintain exemplary family medicine educational programs for students, resident physicians, fellows, and faculty, and to train future leaders. Research and Scholarship: Promote the discovery and dissemination of knowledge important to clinical practice, education, and the organization of healthcare, with a focus on improving healthcare communication and reducing disparities. Community Service: Work in partnership with individuals, community organizations and government to address unmet health care needs in our chosen communities.