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Highland Family Medicine

Part of Highland Hospital


777 South Clinton Avenue
Rochester, NY 14620

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After Hours: (585) 723-6526


What Family Care Should Be

The physicians at Highland Family Medicine in Rochester, NY, care for every member of your family at every stage of life. We keep expectant mothers healthy, deliver babies, and address the physical, emotional, mental, and social needs of children, adolescents, adults, and seniors. And we understand how family dynamics can affect each member's health and well-being.

Personal. Respectful. Accessible. Inclusive. Forward-looking. Committed.

When we talk among ourselves about our practice, we use words like "personal," "respectful," "accessible," "inclusive," "forward-looking," and "committed." Here's what these words mean to us:

  • The best results for our patients can be achieved only when we really get to know them. The process begins at our first point of contact and deepens as we build long-term relationships.
  • Patient values and preferences are honored. You're the center of your health care team.
  • We provide care where people live, in the heart of Rochester.
  • We provide the same high quality of care for all, regardless of age, race, gender, ethnicity, religion, disability, sexual preference, language, type of illness, or ability to pay.
  • While we have the expertise to manage nearly any disease or disorder you're likely to face, our focus is on keeping you healthy in the first place. Prevention is the future of health care.
  • We can't be committed to families without also being committed to our community. Our patients range from the very advantaged to the most underserved and vulnerable among us. We support special projects for the underserved both here and in Honduras.

For more information, please visit the Highland Hospital website.

Highland Hospital

Patient & Visitor Information

Office Hours

Visits are by appointment only. Walk-in Clinic is for Highland Family Medicine patients only. No appointment necessary, but patients are seen on a first come, first served basis until all openings are filled.

Monday Office Hours

8 a.m.−5 p.m
6 p.m.−9 p.m.

Walk in Clinic Hours

9 a.m.−4 p.m.

Tuesday - Wednesday Office Hours

8 a.m.−5 p.m.
6 p.m.−9 p.m.

Walk in Clinic Hours

8:20 a.m.−11:20 a.m.

Thursday Office Hours

8 a.m.−12:30 p.m.
3:30 p.m.−5 p.m.
6 p.m.−9 p.m.

Walk in Clinic Hours

8:20 a.m.−11:20 a.m.

Friday Office Hours

8 a.m.−5 p.m.

Walk in Clinic Hours

8:20 a.m.−11:20 a.m.

Saturday Office Hours

8:15 a.m.−Noon

Walk in Clinic Hours

8:20 a.m.−11:20 a.m.

Fax Numbers

Suite 100: (585) 324-4532   Suite 500: (585) 279-4725
Suite 200: (585) 279-4669    Suite 600: (585) 279-4625
Suite 300: (585) 279-4705    Suite 700: (585) 279-4745
Suite 400: (585) 279-4605    Suite 800: (585) 279-4645


  • Physical exams
  • Immunizations
  • Care for minor and major illnesses
  • Care for high-risk patients who cannot afford alternative specialty care
  • Urgent care
  • Pregnancy care, delivery and comprehensive prenatal care including Centering Pregnancy
  • Family planning and birth control
  • Sports medicine
  • Physical therapy
  • Family and individual mental health counseling

We offer specialty clinics for:

  • Gynecology
  • Psychiatry
  • Refugee care
  • Sports medicine
  • Surgery

For throat culture, urine culture, and pregnancy test results, please call (585) 279-4800 from the hours of 10:30 a.m. and 12 noon or between 3:30 p.m. and 5 p.m. Other test results should be given to you by your health care provider.


Appointment Information

Request an Appointment By Phone

We are currently accepting new patients!

For routine and urgent appointments during normal business hours, please call the Call Center at (585) 279-4800, and a representative can help assist you. Please call at least four weeks in advance for routine visits (i.e., annual physical examination, well child care, etc.).

Because many of our early morning calls are for urgent care, please delay calls for routine care until late morning or afternoon.

When scheduling an appointment, please give the secretary an idea of what problems you would like to discuss during the visit. A simple problem can generally be addressed in a 15-minute appointment slot. If you have more than two problems or a severe new problem, please ask for an extended 30-minute appointment. Due to the demands by other patients, a provider generally cannot address more than one problem in a brief visit or more than three problems in an extended visit. By providing an accurate description of your problems to the secretary, we can better allow adequate time with your health care provider.

We try to ensure continuity of care with your doctor. If your doctor isn't available, however, it may be necessary to schedule urgent visits with another provider.

Before Your Visit

Interpreters—If you have limited English language proficiency, please notify us of your need for an interpreter and the specific language spoken.

What to Bring

  • A photo ID
  • Your insurance card(s)
  • A list of your current medications
  • A completed New Patient Registration Form
  • Adults: A completed Adult Health History Form
  • Ambulatory Involvement of Care Form

Cancellations and/or Late Arrivals

Call the office at least 24 hours in advance if you are unable to keep an appointment. Failure to cancel an appointment prevents other patients from being seen and increases the cost of care. If you are more than 15 minutes late, your provider may have to ask you to reschedule your appointment. Highland Family Medicine follows the Strong Health policy for dismissing patients who repeatedly miss appointments.

Additional Information

Prescription Refills

For prescription refills that have not expired, please call your pharmacy. For expired prescription refills between appointments, please call (585) 279-4800.


We use Strong Memorial Hospital for adults and children requiring hospitalization and Highland Hospital for newborns requiring hospitalization. Your family physician will maintain contact with you during your hospitalization. In addition, a faculty physician will be involved in your hospital care. If you are admitted to another area hospital, your primary care physician will be unable to care for you during your hospitalization.


Highland Family Medicine is part of Highland Hospital. Because of that, you may receive two separate bills for your care–one from Highland Hospital and one from your provider.

That is so because Medicare requires us to file two claims with them each time we see a patient. Medicare Part A covers your visit to this hospital facility, and Medicare Part B covers the professional services of the physician/provider who provides your treatment. Therefore, you may receive two separate bills to satisfy your coinsurance payment and deductible responsibilities.

Co-payments should be made at the time of your visit. You can pay with cash, personal check or credit card and you now have the ability to pay your hospital or physician bill online at Online Bill Pay.

You will be billed for any services not covered by your insurance company.

If you have questions regarding your bill, please call the number listed on the bill and the staff will be happy to answer your questions.


We accept most types of insurance including Excellus Blue Cross-Blue Shield, Preferred Care, Aetna, Medicare, Medicaid as well as others.

Please notify our office if your insurance coverage changes. Bring your insurance card with you to your appointment; we will need the new information printed on your insurance card.

We are committed to providing excellent health care for everyone. Financial hardships should never stop you from getting the medical care you need. We offer financial assistance to individuals who are unable to pay medical bills. If you feel you need help, please call our customer service staff at (585) 758-7650 or out of area toll free 1-888-925-4301.