National Colorectal Cancer Awareness Month Events It's not often that the public gets to literally walk through a larger-than-life-size colon but that is exactly what Rochester residents will be able to do when the 10-foot tall, 30-foot long Giant Colon makes a pit-stop at Marketplace Mall from March 13-15, 2015. The Cancer Services Program of Monroe County, part of the University of Rochester Medical Center’s Center for Community Health, in partnership with Cancer Mission 2020, led by Camp Good Days and Special Times, are joining forces to bring the Giant Colon exhibit to Rochester, in recognition of Colorectal Cancer Awareness Month. The interactive exhibit teaches people about the risks, symptoms, prevention and early detection of colorectal cancer, which is 90 percent curable when detected early. To promote this free educational exhibit, sponsored by New York State Assemblyman Harry B. Bronson, there will be a press conference at 11 a.m. on Saturday, at the Marketplace Mall (wing that formerly housed BonTon). Representatives from the Cancer Services Program of Monroe County, Cancer Mission 2020, Monroe County, the City of Rochester, Rochester General Hospital, and Us Too Rochester NY, a local prostate cancer support group, will gather with Bronson to raise awareness of colorectal cancer. The county executive and the mayor of Rochester will also announce a joint-proclamation declaring March “Colorectal Cancer Awareness Month” in Rochester and Monroe County.