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LARC Initiative

The Greater Rochester Long-Acting Reversible Contraception (LARC) Initiative: A Community-Level Initiative to Prevent Unintended Teen Pregnancy

LARC Training classroom photo

LARC Talks are one-hour reproductive health presentations given by expert physicians and health educators.

Contact Us

The LARC Initiative

Jessica Cranch, Health Project Coordinator

The Hoekelman Center
Department of Pediatrics, URMC
601 Elmwood Avenue
Box 777
Rochester, NY 14642

Phone: (585) 276-6234
Fax: (585) 276-2566
Email: Jessica Cranch

The Greater Rochester LARC Initiative is a project supported by a grant from the Greater Rochester Health Foundation and is coordinated through the the Hoekelman Center in the Department of Pediatrics at the University of Rochester Medical Center.

Along with our community partners, we offer education on Long Acting Reversible Contraception (LARC) to adults who talk to teens, both in community and healthcare settings, to prepare them to have discussions with teens about unintended pregnancy prevention and birth control. Our team of expert physicians and health educators provide evidence-based education about the safety, effectiveness, and availability of no-cost, confidential LARC for young people in Rochester. We also offer education and advocacy training to youth peer leaders and educators. These LARC Talks always include a free catered meal!

In 2018, the LARC Initiative expanded to reach new types of audiences, including parents, sports coaches, counselors, teachers, and more types of healthcare providers.

Hoekelman Center table photo

Educating, Connecting & Advocating in Our Communities to do What Works for Health.

2018 LARC Team photo

From left: Katherine Blumoff Greenberg, MD, LARC Initiative Asst. Director, Jessica Cranch, LARC Health Project Coordinator, Andrew Aligne, MD, MPH, Hoekelman Center Director