URMC / Highland Hospital / Giving / Highland Hospital Gala Join us for Highland Fest! A virtual event to benefit Highland Hospital with an eclectic showcase of Roc stars, local performers, artists and an online auction of items celebrating the best local businesses of Rochester. Thursday, March 11, 2021 7:00 p.m. - 8:00 p.m. on News 8 WROC Also streaming on rochesterfirst.com Main Event Support your community and support your community hospital. The event will showcase local performers, artists, musicians and a silent auction of items celebrating Rochester’s best local businesses. The event will include numerous short segments, including patient stories, staff stories, entertainment, and more. Register for Highland Fest For any questions, please contact us at firstname.lastname@example.org.