Skip to main content
Explore URMC

Highland Hospital Logo

menu

Choosing a Provider

How do you choose the kind of provider you want for your pregnancy and delivery? Here is a simple guide to help you understand what each will provide.

An Obstetrician has completed up to twelve years of medical training to become certified by the American Board of Obstetrics and Gynecology. He or she provides routine check-ups and prenatal care, and assists in the delivery of the baby. Obstetricians see the delivery of a child as a clinical medical procedure that should be performed in a hospital. Should any complications arise, an Obstetrician can perform a Cesarean section or address any other issues immediately.

Genesee Valley OB/GYN 

990 South Avenue, Suite 200, Rochester, NY 14620
(585) 232-3210
21 Willow Pond Way, Suite 100, Penfield, NY 14526
(585) 641-0399

Highland Women's Health

990 South Avenue, Suite 103, Rochester, NY 14620
(585) 341-0101
909 Culver Rd, Rochester, NY 14609
(585) 341-6732

Madonna OB/GYN 

1882 South Winton Road, Suite 3, Rochester, NY 14618
(585) 698-7077

M. Raymond Naassana, M.D.

484 White Spruce Blvd., Rochester, NY 14623
(585) 292-5170

Southeast OB/GYN 

990 South Avenue, Rochester, NY 14620
(585) 256-3000

Women Gynecology & Childbirth Associates 

1815 South Clinton Avenue, Suite 610, Rochester, NY 14618
103 Canal Landing Blvd, Suite 11, Rochester, New York 14626
1630 Empire Boulevard - 2nd Floor, Webster, New York 14580
(585) 244-3430

A family medicine doctor has earned a medical degree and completed a residency in family practice before becoming certified by the Board of Certification in Family Medicine Obstetrics. He or she provides comprehensive medical care for people of all ages, and will serve as your family’s primary care physician, your Obstetrician, and your baby’s pediatrician. Should a Cesarean section be necessary, an Obstetrician will perform the procedure.

Canalside Family Medicine

10 South Pointe Landing, Suite 250, Rochester, NY 14606
(585) 426-4084

Eastridge Family Medicine

999 East Ridge Road, Rochester, NY 14621
(585) 341-3600

Highland Family Medicine 

777 South Clinton Avenue, Rochester, NY 14620
(585) 279-4800

Honeoye Valley Family Practice

23 Ontario Street, Honeoye Falls, NY 14472
(585) 624-2121

Grace Family Medicine

340 Arnett Blvd., Rochester, NY 14619
(585) 235-2250

Joy Family Medicine

918 N Goodman Street, Rochester, NY 14609
(585) 235-2250

North Ponds Family Medicine and Maternity Care

55 Barrett Drive, Suite 100, Webster, NY 14580
(585) 758-0750

A midwife licensed in the state of New York has obtained a Master’s degree from a midwifery educational program. A midwife provides care to women throughout their lifespan, specifically focusing on gynecologic and reproductive health, pregnancy care, childbirth and care of the newborn after birth. If a delivery requires a Cesarean section or if other issues arise, an Obstetrician will be needed.

UR Medicine Midwifery Group

909 Culver Road
Rochester, New York 14609

125 Lattimore Road, Suite 200
Rochester, NY 14620
(585) 275-7892

UR Medicine Midwifery Group provides high-quality, personal pre-natal, obstetrical and well-woman care. The group also runs the Rochester Adolescent Maternity Program (RAMP).

Perinatal Center at Highland Hospital

At the Highland Hospital Perinatal Center, our highly skilled specialists provide obstetric and gynecologic testing delivered with compassion, personalized service, and convenience. Services include obstetric and gynecologic ultrasound, echocardiography, non-stress tests, biophysical profiles, genetic counseling, prenatal diagnostic testing (cell-free DNA testing, amniocentesis, and chorionic villus sampling) and general consultation. To make an appointment, call (585) 341-6734.

Lactation Consultants

Breastfeeding a baby for the first time can be a wonderful experience, but it can also cause concern and anxiety for new mothers. At Highland Family Maternity Center, we work with you to provide education and assistance with breastfeeding to help you build confidence and to maintain your own and your baby’s comfort and health. We are available seven days a week (except holidays) for consultation services.

All Highland Lactation Consultants are certified by the International Board of Lactation Consultant Examiners®.

Whether you are having your first child, you have found breastfeeding challenging in the past, or you’d like to refresh your understanding, we strongly encourage you to attend a prenatal breastfeeding class. To learn more, visit our class page or call (585) 473-2229.