The University of Rochester Palliative Care Research Center is dedicated to developing and testing novel approaches to improve outcomes for people living with serious illness, their families and their healthcare providers through palliative and supportive care approaches. The University of Rochester has a rich tradition in palliative care and other person-centered models of care. Members and Faculty of our Center span multiple schools and departments across the University. We see clinical innovation as an important driver of research and are interested in collaborating with healthcare providers with great ideas who are looking to test their ideas. We believe in inclusivity, openness and wild dreams of making the world a better place.