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Noyes Memorial Hospital Launches New Branding

Tuesday, September 13, 2011

Unveiling to be held at Livingston Health Services' 10 Year Anniversary

Rochester, NY, September 13, 2011 - Nicholas H. Noyes Memorial Hospital is pleased to announce the launch of its new brand. The official unveiling will take place at Livingston Health Services' 10 Year Anniversary celebration on October 1, 2011, at 9 a.m.

“The rebranding initiative is part of Noyes's strategic expansion process,” said Amy Pollard, President and CEO of Noyes. “It symbolizes our commitment to growth, and to ongoing improvements in facilities and patient care.”

“In addition to a more modern and professional graphic identity, we have also developed a cohesive naming system for all facilities under the Noyes Health umbrella,” added Pollard. “We are confident that this will help the community clearly see all that Noyes Health has to offer.”

All members of the community are encouraged to attend Livingston Health Services' 10 Year Anniversary celebration, and to take part in the unveiling of the new brand. The event will take place from 9 a.m. to 1 p.m. at the Livingston Health Services facility, located at 50 E. South Street in Geneseo, NY. Free blood pressure, cholesterol, and biometric screenings will be offered, and healthcare professionals will be on-hand to answer health and wellness questions. Activities will include carnival games, giveaways, and a bounce house for the kids, healthy snacks and refreshments will be provided. Admission is free.

For more information on Livingston Health Services 10 Year Anniversary celebration, please contact Sean Fadale,, 585.335.4215.

Nicholas H. Noyes Memorial Hospital has been providing healthcare services to residents in Livingston, Allegany, Steuben, and surrounding counties for over 100 years. Noyes provides comprehensive acute medical care, a full complement of surgical services, a birthing center, inpatient medical care, telemetry monitoring, intensive care, emergency services, laboratory services, diagnostic imaging, physical and occupational therapy, outpatient mental health services, and a sleep disorders clinic. For more information on Noyes Memorial Hospital and its services, visit

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