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Finger Lakes Rural Immunization Initiative

The Finger Lakes Rural Immunization Initiative (FLRII) is a 16-month initiative, funded by the Centers for Disease Control and Prevention (CDC), to address low vaccination rates in rural areas. The program focuses on COVID-19 vaccine awareness, education, and increase in access for the Finger Lakes region, including Genesee, Livingston, Ontario, Orleans, Seneca, Wayne, Wyoming and Yates counties.

The FLRII team works closely with community partners, physicians, local health departments and other trusted messengers and collaborators to increase vaccine awareness, knowledge and acceptance of COVID-19 vaccine throughout the Finger Lakes.

A toolkit has been created to help answer questions and engage trusted messengers to promote COVID-19 vaccination.

woman sitting at desk in virtual meetingFLRII Toolkit

Changing the Conversation

The "Changing the Conversation” workshop uses techniques borrowed from multiple disciplines to empower trusted messengers with conversational tools that will improve the outcomes of these sometimes-challenging interactions around COVID-19 vaccination. We have successfully done this workshop both in-person and over Zoom for a variety of groups (health care workers and community-based organizations). The one-hour workshops are hosted on Zoom. Anyone who is interested is welcome. 

Workshop Video Tutorial 

Coming soon!

Helpful Guides:

Have questions? Contact FLRII Program Manager Sara Mayer-Fried at (585) 333-4289.

Learn more about Finger Lakes vaccination efforts at

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