URMC / UR Medicine Labs / UR Central Labs / Services Offered / Assay Development Assay Development UR Central Labs provides a comprehensive test menu for a central lab. We have the expertise to evaluate and potentially set up a custom assay for your specific needs.. Providing a greater depth of resources. We have over 40 M.D.s and Ph.D.s in our laboratory organization and access to hundreds more throughout the University of Rochester Medical Center Scaling up for larger volumes. If you have been using a custom assay for small-scale testing, we can provide the expertise to scale up for larger volumes. Easing the process of technology transfer. When an assay needs to be transferred from another institution, we make the process easy and seamless.