URMC / Highland Hospital / Giving / Highland Hospital Gala / Event Details Highland Gala Event Details The 2019 Gala will feature silent and live auctions, lively entertainment, and more! Saturday, April 6, 2019 6:00-11:00 PM Joseph A. Floreano Rochester Riverside Convention Center 123 E. Main Street Rochester, NY 14604 Complimentary valet parking available Black tie preferred Gala schedule: 6:00 PM – Cocktails and hors d’oeuvres, silent auction, entertainment 7:30 PM – Dinner, program, live auction 9:00 PM – After party and celebration Gala Co-Chairs Richard LeFrois Phyllis LeFrois John LeFrois Jennifer LeFrois Maiya Greenfield Matt Greenfield Timothy Lum, M.D. Nancy McKnight, M.D. Funding Priority The Highland Hospital Gala is the hospital’s largest fundraising event of the year. For over ten years, community members and supporters have gathered to celebrate Highland Hospital and raise significant funds to help support the hospital’s signature clinical services and physical plant. Each year, the gala includes a silent and live auction, lively entertainment, and an opportunity to showcase how the hospital plays a key role in the community. Funds raised at the 2019 Highland Gala will support Highland’s Private Bed Modernization Project, an ambitious expansion that will transform nearly all Highland Hospital’s patient care rooms to private. Private rooms reduce risk of hospital-acquired infections, create more space for families and visitors, and deliver the positive therapeutic impact of more privacy and less noise during treatment and recovery. The Private Bed Modernization Project is a 68,000 square feet vertical expansion that will add four floors to the three-story addition on the hospital’s south side completed in 2016. Three of the floors will be devoted to 60 private patient care rooms, 20 rooms for each floor. This will allow Highland to shift patients currently in semi-private rooms to private patient care rooms. The remaining floor will be used for other clinical programs. The project will improve patient care and the patient experience, bringing privacy and comfort together with our ongoing mission of excellence in patient- and family-centered care. About Highland Hospital Founded in 1889, Highland Hospital has a history of innovative and personalized care. The hospital is a regional leader in specialties such as bariatric surgery, joint replacement, geriatric care, gynecologic oncology, prostate cancer treatment, women’s health services, and maternity. An affiliate of the University of Rochester Medical Center, the 261-bed organization and its 2,700 employees are committed to providing patient- and family-centered care.