Living in Rochester
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Take a virtual 360 tour of the University of Rochester's undergraduate campus and surrounding area. Simply put, Rochester is a delightfully small "big city," with many of the benefits and few of the disadvantages of an urban center. It boasts more money managers per capita than any American metropolis except New York City. It offers some of the most appealing and affordable housing in the country—not to mention an extensive and highly regarded parks system, and five nationally ranked high schools.
Born as a milltown on the Genesee River, boosted to boomtown status with the opening of the Erie Canal, and brought to the pinnacle of modernity and innovation by its entrepreneurial patriarch George Eastman, Rochester provides a richness and diversity of life that's hard to find outside of the country's largest cities. Its lively "knowledge economy" draws its strength from Eastman Kodak, Bausch & Lomb, Xerox, growing telecommunications, "biotech" and IT sectors and other technology-driven enterprises located here. It hosts the renowned Eastman School of Music, Rochester Institute of Technology, and the University of Rochester (of which URMC is a part)—named one of the "new Ivies" by Newsweek magazine.