Primary Care Introducing Manhattan Square Family Medicine UR Medicine Primary Care opened the doors to Manhattan Square Family Medicine on January 18, 2016, in newly renovated space at 454 East Broad Street in downtown Rochester. Born from a desire to better serve people who live and work in the city of Rochester, the practice's four Family Medicine doctors, all City or Rochester residents, care for patients of all ages. Learn more about Manhattan Square Family Medicine. What Makes Us Different? UR Medicine Primary Care is a unique community where patients and their doctors have a close relationship that can lead to your better overall health and wellness! We are part of the area’s only Academic Medical Center – the University of Rochester Medical Center. What does this mean for you? We have tougher requirements for our doctors and higher standards for our staff, as well as a close working relationship with colleagues at Strong Memorial and Highland Hospitals as well as Golisano Children’s Hospital. It is very important that all of the people taking care of you have access to your medical chart, so UR Medicine Primary Care uses the same electronic medical records at all of our practices. Learn more about NCQA Patient-Centered Medical Home » Learn more about NCQA Diabetes Certification » All of our practices are certified as a Level 3 (the highest) Patient-Centered Medical Home by the National Committee for Quality Assurance (NCQA). This model of care promotes a partnership between patients, their doctor, and a personal team of health care providers. This type of care focuses on the whole person, and allows the physician to spend more time with their patients. Here are a few benefits of being part of UR Medicine’s Primary Care’s Patient-Centered Medical Home: Team approach to health care management, including the doctor, nurse and care manager Prevention and early intervention of illnesses Data coordinators who keep track of follow-up visits, tests, preventive health measures, and potential gaps in care Patients who have chronic illnesses (such as diabetes, COPD, etc.) can be monitored more closely to be sure they are receiving the necessary treatments We encourage you to call (585) 784-8891 to speak with a person who can find the best doctor for you and your family.